YOUR HONOR: SEASON 2 // CREATIVE CAMPAIGN
Overview
Relaunched “Your Honor” Season 2 as a high-stakes, culturally resonant creative campaign. Spearheaded a cross-functional team to reclaim audience attention after a two-year hiatus, delivering a narrative reboot that re-sparked engagement and positioned the series as essential viewing.
CONTEXT
Season 2 needed to reposition Your Honor as vital viewing, nuanced, emotional, and compelling, despite a two-year absence. The campaign’s mission: re-engage the audience with the fallen judge’s moral reckoning and rebirth in a way that felt both urgent and profound.
OBJECTIVE
Reignite audience interest and cultural buzz, translating narrative stakes into emotional urgency. The aim was to drive tune-in through compelling creative rooted in redemption, creating an indispensable visual identity for the season’s rebirth.
SOLUTION
Building on Season 1’s established equity, I led the development of a heightened visual narrative “a saga of redemption” that elevated design language across OOH, broadcast, motion, print, and digital. Our refreshed creative system reframed the show's tone, deepened emotional resonance, and aligned seamlessly with narrative arcs while reinforcing the brand’s thematic identity.
Role & Leadership
As Creative Director, I defined the campaign’s strategic vision and visual architecture, aligning it with both storytelling priorities and Showtime’s wider brand strategy. I orchestrated collaboration between internal teams and agency partners—across art direction, motion, digital, and social—streamlining creative workflows and ensuring unified execution at scale.
Impact
The campaign re-established Season 2 as a must-see event, earning critical praise for visual storytelling and reigniting conversation across platforms. By reinforcing the narrative stakes through thoughtful design systems, we set the tone for sustained audience engagement and brand reactivation.
