MR. ROBOT - CREATIVE CONTENT
The dark plot line of the series, Mr. Robot represented a dramatic departure for USA Network from its typical blue-skies content, and called for an alternative form of promotion.
For this type of show, we couldn’t use the standard device of protagonists mugging to camera. We needed a new approach to show his troubled personality.
We employed a number of prisms, mirrors, and other gizmos to achieve a fractured portrait of our anti-hero. Imagery of characters and landscapes were projected through the rig onto a screen and each piece of this Rube Goldberg machine spun, twirled and hummed. The result was snapshot of Mr. Robot’s shattered personality.
I was the design lead and managed the creative development from start to finish.