FIBI & CLO - BRANDED CONTENT
Fibi & Clo is an online boutique for women's shoes and accessories targeting cost-concious young women who live in the Sun Belt.
The creative objective was to portray an aspirational lifestyle - using an extremely limited budget - for customers while also showcasing the new Summer footwear collection. The short film lives on the Fibi & Clo website and is used across the country by sales representatives during their trunk shows.
We sourced the talent, location and props, then I directed and shot the footage, and edited the short film within 3 days, managing a micro team.